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Volvo's Safety Concept Car: The Shape of
Things to Come?
By
Scott Memmer
There's an old adage in advertising: "Sex sells." A
quick glance at a nearby magazine rack will confirm that this philosophy lives
on in our popular media. From the cover of Cosmo to the Sports
Illustrated Swimsuit Edition to People Magazine, we're deluged with
salacious images.
This trend applies to the automotive business, as well. It's
no secret that many consumers purchase cars as much for their sex appeal,
styling and attractiveness as for their functionality. In response to this
perceived "need," automotive designers go out of their way sometimes too far
out of their way to come up with the latest look, to mold sheet metal into sex
appeal.
The truth is, we love attractive cars. We love the way they make us feel, the
way they make us look, what they say about our own attractiveness. But there's a
new maxim in the car business these days: "Safety sells." Believe it or not,
safety has become sexy.
With an aging population of baby boomers having families of their own, and with
Americans in general spending more and more time on the road, awareness
surrounding vehicle safety has heightened dramatically in the past decade or so.
As a result, automakers are now scrambling for the crown of "safety leader."
Case in point: In 1999, Ford Motor Co. acquired Volvo Car Corp., a company long
recognized for its safety reputation. Since then, Ford has used the Volvo
connection as a springboard to raise its safety profile in the industry.
One of the more interesting concept cars to appear lately is Volvo's Safety
Concept Car (SCC), which made its official world debut at the 2001 North
American International Auto Show. Volvo recently sent the SCC on the road for a
multi-city tour across North America, and during its stop in Los Angeles we had
a chance to inspect the car and learn more about its unique design. The vehicle
contains an impressive array of cutting-edge features that will likely find
their way into Volvo and Ford products in the future (and other vehicles too,
since safety is a very competitive area). It may well be the shape of things to
come.
The hallmark of the SCC is "superior vision" that is, improving the sightlines
for the driver and providing more visual information. According to Volvo, "More
than 90 percent of all important information comes to the driver in the form of
visual input through the car's windows and windshield." By adapting the vehicle
to each individual's driving position, the Volvo Safety Concept Car optimizes
the driver-machine interface and reduces the likelihood of an accident.
In a scenario that sounds like a page out of a science fiction novel, the SCC
accomplishes this by using sensors to scan the position of the driver's eyes,
then adjusting the driver seat to offer optimum visibility. Once this is done,
the steering wheel, floor, pedals and center console all automatically adjust to
give maximum ergonomic feel and comfort. According to Volvo, "All the controls
are ideally positioned so that the driver has full control and the best possible
conditions for responding to emergencies. A relaxed driving position also boosts
comfort, so the driver can be more alert behind the wheel."
In addition, the Volvo SCC boasts a number of other design advances that
markedly improve driver visibility:
In addition to the above vision-enhancing technologies, the Volvo SCC employs
several other active systems designed to reduce the risk of accidents. These
include the following:
The above features would be enough safety advancements in one concept vehicle
to satisfy most manufacturers. But not Volvo. The SCC also includes a number of
personal security functions that ensure driver safety beyond the actual driving
experience. These are made available to the operator by way of an advanced
remote control called the Volvo Personal Communicator (VPC).
The VPC remote unit has a built-in fingerprint sensor that identifies the
operator. Not only does this lock out potential unauthorized users of the
vehicle, but the remote can be programmed to identify multiple drivers, so an
entire family, for instance, can use the same remote, while no one else would be
able to access the vehicle. This opens up a whole world of programming functions
via the remote. For example, as soon as the remote identifies a driver, the VCP
immediately communicates this to the vehicle, whereupon the car automatically
adjusts the steering wheel, seating position and more to the settings of that
particular driver. By the time the driver slides behind the wheel, the car is
ready to go.
Additionally, the remote can be programmed to perform a number of telematics
functions, such as emergency notification in the event of an accident. In this
manner, it functions as an extension of Volvo's On-Call service (similar to GM's
OnStar), a telematics-based service that offers everything from emergency
roadside assistance to a vehicle locator.
We found the SCC to be an impressive concept vehicle, loaded with the promise of
future technology. We'll keep you posted as Ford and Volvo begin to incorporate
some of these technologies into new vehicles.
Here are several related links that might be of interest: